The Ever Changing To-Do List

April 30, 2020 Post Comment Process

As we continue adjusting during this unprecedented time I find my to-do list keeps changing. Personally, there’s a plethora of house projects that we had intentions to tackle over winter and a small stack of books waiting to be read.

Professionally, I’ve encountered a lighter project load than normal and have taken the opportunity to re-evaluate my own business. Typically my projects and time for learning fall to the bottom of the to-do list in favor of keeping clients’ needs met to market their businesses. First up is updating our project portfolio on the website. Truthfully it is still in progress — sifting through projects from the past year and half since we launched our redesigned site is no small task.

Are you finding more time on your hands lately? Think about “cleaning house” for your business too. Get inspired by some ideas below and of course our email and ears are open when you need additional help!

  • Refresh your brand. Does your identity correctly represent your company and services? Are you trying to attract new clients who are different from your current clients? Perhaps a mini makeover is in your future. Refresh your logo, colors, business card or stationery, tagline. A slight tweak can make a huge difference in how your business is perceived.
  • Review your company bio on social media and linked in. Does it still represent who your company is and the services it provides? Is there more to say, or better ways to convey your business concisely?
  • Refresh your website:
    • update site content
    • do photos represent current work/services; do photos look outdated if they’re stock photos?
    • does your site contain videos (product demonstrations, question and answers, method to close the sale etc). video content continues to become important
  • Add a blog to your website, another avenue to share your knowledge and business tips.
  • Social media:
    • Create a social media calendar for the year if you haven’t done so already
    • What topics can you post to further engage clients?
    • Try posting videos if you typically post photos.
  • Email campaigns:
    • If you don’t engage with clients through email campaigns, develop a campaign and calendar.
    • Would your clients benefit from a quarterly enewsletter?
  • Update or create an email signature, create a new signature. Make sure your contact info is correct; add social media links